Respecting and protecting the privacy of its customers ("you,") is important to The Aye & Co. (HK) Limited ("The Aye & Co.") and its subsidiaries. This policy is, unless otherwise stated, applicable to the Group in general. References to "we", "us" and "the Company" shall mean the relevant company within the Group that controls the collection, holding or use of your personal data. We hope the following policy will help you understand how we collect, use and safeguard your information.
This policy is prepared with reference to the Personal Data (Privacy) Ordinance (Cap.486), Laws of the Hong Kong SAR ("HKSAR") (the "Ordinance"). Throughout this policy, the meaning of the term "personal data" is the same as defined in the Ordinance unless otherwise specified.
By visiting the websites www.theayeco.com, www.theayeco.cn and/or any other websites, or utilising any online services or mobile applications operated by The Aye & Co. or any subsidiary of the Group (the websites, online services and mobile applications operated by the Group are collectively referred to as "the Sites"), you consent to the practices described in this policy as well as our [Terms & Conditions]. Updates to this policy will be posted on this page.
1. How we collect and use information
1.1 The Company collects personal information to ensure we can fulfil our service promises and offer you a personal experience online and in our stores.
1.2 Different levels of personal information may be gathered depending on your usage of our services:
1.3 We may use your personal details for the following purposes:
1.5 We automatically collect anonymous data relating to your online session to gather statistical information on our server's usage and to help us better meet your demands and expectations. This may include but is not limited to your browser type and version, your operating system, your IP address, access dates and times, your device ID, your mobile network information, your location (with your permission) and/or domain name.
2. Third parties
2.1 This policy applies to the Sites, but not to websites, online services or mobile applications maintained by other companies or organizations to which we may link or engage in joint promotions.
2.2 We do not provide any personally identifiable customer information to these advertisers or third-party websites, online services or mobile applications unless your consent is obtained. If you follow a link to any of these websites, online services or mobile applications or submit information to third parties via our websites, online services or mobile applications, please check and read their own privacy notice before submitting your details. Note that we do not accept any responsibility or liability for these policies.
3. Security and protection of your information
3.1 We may use your personal information to meet our customer services commitments. Access to such information is protected by physical, electronic and managerial measures and we therefore limit the access to your information to our employees and agents who need it to do their jobs.
3.2 To protect your information when you use the Sites, we will encrypt any personal information you transmit to us using Secure Socket Layer (SSL) — an industry standard for encryption over the Internet to protect the data you send us.
3.3 We will never ask you for your personal password either in writing or on the phone. Please take reasonable care in protecting the access to your password and computer and mobile device from any unauthorized use.
4.1 We do not use the Sites to knowingly solicit information from or market to children or young persons under the age of 18.
4.2 If you are under the age of 18, you must let your parent or guardian know about this policy and our [Terms & Conditions] before you use the Sites and its services.
5. Disclosure of your personal information
5.1 Your personal information held by the Company will be kept confidential but we may disclose information to the following parties, where such disclosure is necessary to satisfy the purpose, or a directly related purpose, for which the data was collected:
5.2 Your personal data may also be disclosed to any person or persons pursuant to any statutory or contractual obligations or as required by court of law, provided such person or persons shall be able to prove the required right/authority to access such information. In addition, your personal data may be disclosed under any of the circumstances described in Part VIII of the Ordinance as exemption from the provisions of the Ordinance.
6. Direct marketing
6.1 If you provide us with your personal data, we may use it for direct marketing purpose. We may not use your personal data for such purpose unless we have received your consent. In this connection, please note that:
6.1.1 Your name, salutation, email address, phone number, city of residence, address, postal code, date of birth, other services portfolio information, transaction pattern and behaviour and demographic data held by us from time to time may be used by us in direct marketing.
6.1.2 The following classes of goods and services offered by us may be marketed using your personal data:
6.2 We also intend to provide your personal data to other subsidiaries or companies within the Group ("our Associated Companies"), for their use in direct marketing. We may not do so unless we have received your written consent to the intended provision. In this connection, please note that:
6.2.1 All kinds of personal data described in paragraph 6.1.1 above may be provided by us to our Associated Companies for use in direct marketing.
6.2.2 Our Associated Companies may use your personal data as described to market the goods and services as described in paragraph 6.1.2 above.
6.2.3 Our Associated Companies may have their principal place of operations outside Hong Kong.
6.3 We will use the personal data supplied by you for direct marketing and provide it to Associated Companies only in accordance with the Ordinance.
6.4 If you do not wish us to use or provide to our Associated Companies your personal data for use in direct marketing, you may exercise your opt out right at any time via email, phone or our website at no charge by us.
7. Our corporate policy
7.1 The Company shall fully comply with the obligations and requirements of the Ordinance. Our officers, management and staff members shall, at all times, respect the confidentiality of and endeavour to keep safe any and all personal data collected and / or stored and / or transmitted and / or used for, or on behalf of, the Company.
7.2 The Company shall endeavour to ensure all collection, storage, transmission and other handling of usage of personal data shall be done in accordance with the obligations and requirements of the Ordinance.
8. Your data access rights
8.1 Under the Ordinance, you have the right to:
8.2 You may make the above requests by:
8.2.1 Data Protection Officer
1104 Crawford House, 70 Queen's Rd. Central, Hong Kong
(852) 2961 4642
8.2.2 Using your Online Account you established on our websites or mobile application;
8.2.3 Completing "Star Shopper Personal Information Update Form" at one of our stores
8.3 In accordance with the terms of the Ordinance, we have the right to charge a reasonable fee for processing any data access request.
We reserve the right to amend this policy at any time and will place any such amendments on this page. This policy is not intended to, nor does it, create any contractual rights whatsoever or any other legal rights, nor does it create any obligations on the Company in respect of any other party or on behalf of any party. Nothing in this policy shall limit the rights of data subjects under the Personal Data (Privacy) Ordinance, Chapter 486 of the Laws of HKSAR.